Why Copy-Pasting Content Across Platforms Is Killing Your Reach?

We have all been there! A lazy morning, brain not braining. So, just copy paste the the content as it is from one platform to another!!! Call the content police, because your brand just got robbed off precious positioning advantages.

If you're copy-pasting your Instagram posts to LinkedIn, you're not repurposing, you're committing content malpractice.

The client who thought he’d cracked social media

I once worked with a client who was absolutely convinced he’d figured out social media.

He’d tell me things like,

“The moment I hit ‘publish,’ my content pops off.”

Naturally, we started with a content audit.

Instagram? Crushing it.
Engagement? Off the charts.
Growth? Solid.

But LinkedIn?

Dead.
Like a graveyard at 2 a.m.

And the reason?

He was taking the exact same Canva carousels, pastel quotes, and bite-sized captions — and dropping them into LinkedIn like they’d magically work there too.

They didn’t.

LinkedIn didn’t care about “aesthetic.”
It wanted substance.

It wanted stories, smart takes, and tangible value — not eye candy from another app.

My first feedback?

Platform ≠ Strategy.

Every social platform is a different dinner party.

You wouldn’t wear a tux to a backyard BBQ.
And you definitely wouldn’t quote TikTok trends at a room full of venture capitalists.
(Okay, once it worked — but that’s a story for another time.)

So we rebuilt his entire content strategy.
Behind-the-scenes posts.
Narratives.
Tactical breakdowns.
Client stories.
The full treatment.

A few weeks later, he messaged me:

“I’m finally being treated like an authority not just another influencer.”

How to tailor content with intent?

Let’s break it down by platform — same message, different wrapper:

LinkedIn = Authority, Narrative, Insight

Speak like someone who’s lived it, not just Googled it.
Teach through stories, not quotes.
Build trust before you pitch.

Instagram = Visual, Emotional, Personal

Prioritize design, energy, and identity.
Let visuals draw them in, then layer on insight.
Personal stories > polished perfection.

TikTok = Raw, Fast, Relatable

Show the process, not just the polish.
Be the character, not the narrator.
Win attention in the first 3 seconds.

Twitter/X = Fast Takes, Clear POVs, Real-Time Relevance

Distill your thoughts into frameworks.
Lead with your point of view.
Be memorable in 280 characters or less.

Content isn’t king. Context is.

Without context, even your smartest post is just digital wallpaper.

Before you hit publish, ask yourself:

“Is this made for the platform or just dumped on it?”

Because if it’s not tailored with intent, it won’t travel with impact.

Work with me to get all your content issues out of the way. Reach out to me on mutahirafzal767@gmail.com or drop me a DM on LinkedIn.

https://www.linkedin.com/in/mutahirafzal/

Comments

Hooked in a Second: Crafting Content That Stops the Scroll

You spent 2 hours writing your best post yet… And your audience spent 2 seconds skipping it. Relatable? It’s a content creator’s heartbreak anthem. We all say we’re creating “ value.” But half the internet is opening with: “ Here are 5 tips that helped me grow.” Helpful? Maybe. But scroll- stopping? Not quite. Why y our f irst l ine i sn’t j ust a l ine? In today’s feed frenzy, your hook isn’t just the start of your post, it’s the moment of truth. It decides whether your reader will: 📌 Stop 📌 Scroll 📌 Swipe 📌 Or bounce And when attention is the currency, vague = broke . The r eal p roblem is w riting w ithout i ntent Let me admit something. I’ve written hooks that I thought were clever. But they didn’t land, not because they weren’t good, but because they weren’t intentional . I didn’t know who I was talking to. I didn’t know what I wanted them to feel, or what action I wanted them to take. That’s the difference between a post that performs and ...

The #1 Source of Content Ideas You’re Probably Ignoring

I am not a psychic but: You’ve sat there, staring at your cursor, thinking, “ What the hell should I post today?” And you’re not alone. But here’s a hard truth I’ve had to face myself. Most of us aren’t out of ideas , we’re just not listening . Social Media i sn’t a Stage. It’s a Studio You know what I see a lot on LinkedIn? People writing like they’re giving a keynote. Perfectly polished. Tightly packaged. Zero room for feedback. I know this because I was doing the same. Posts that sounded preachy , not participatory. Like I was broadcasting on a podium instead of opening up a conversation. But that’s not how content thrives. Not anymore. Your Content is a Feedback Loop A few weeks back, someone left a comment on my post. It said: “ Great content doesn’t end at publish. It starts with what comes back.” It hit me hard. I realized I was treating my audience like listeners — not contributors. I was missing the conversation . Comments, DMs, replies — those are ...

Why I Fired My Own Content (And You Might Need To, Too)?

“Good content isn’t just published. It performs.” A few years ago, I had a wake-up call. I was consulting for a fast-moving founder with a content calendar busier than a Wall Street ticker. We’re talking daily posts, punchy threads, aesthetic templates — the whole package. But… 📉 Zero traction 🧊 Cold audience 🚫 No real positioning or pipeline He wasn’t building an audience. He was broadcasting into the void. Why? Because his content looked good — but it had no function . It wasn’t a system. It wasn’t doing its job. So I fired it. And rebuilt it from scratch. The Real Job of Content: A Layered System of Intent Content isn’t just content. It’s strategy in motion. Every high-performing content ecosystem I’ve ever built boils down to three intentional layers: 1. Awareness Content — The Head-Turner Purpose: Get seen. Get remembered. This is your “Oh hey — I see you” moment. You’re not selling. You’re showing up with a vibe, a voice, and a POV. Use when: You’re s...

Virality Meets Marketing

Search This Blog