Virality Meets Marketing

I am not a psychic but: You’ve sat there, staring at your cursor, thinking, “ What the hell should I post today?” And you’re not alone. But here’s a hard truth I’ve had to face myself. Most of us aren’t out of ideas , we’re just not listening . Social Media i sn’t a Stage.  It’s a Studio You know what I see a lot on LinkedIn? People writing like they’re giving a keynote. Perfectly polished. Tightly packaged. Zero room for feedback. I know this because I was doing the same. Posts that sounded preachy , not participatory. Like I was broadcasting on a podium instead of opening up a conversation. But that’s not how content thrives. Not anymore. Your Content is a Feedback Loop A few weeks back, someone left a comment on my post. It said: “ Great content doesn’t end at publish. It starts with what comes back.” It hit me hard. I realized I was treating my audience like listeners — not contributors. I was missing the conversation . Comments, DMs, replies — those are ...

You spent 2 hours writing your best post yet… And your audience spent 2 seconds skipping it. Relatable? It’s a content creator’s heartbreak anthem. We all say we’re creating “ value.” But half the internet is opening with: “ Here are 5 tips that helped me grow.” Helpful? Maybe. But scroll- stopping? Not quite. Why y our f irst l ine i sn’t j ust a l ine? In today’s feed frenzy, your hook isn’t just the start of your post,  it’s the moment of truth. It decides whether your reader will: 📌 Stop 📌 Scroll 📌 Swipe 📌 Or bounce And when attention is the currency, vague = broke . The r eal p roblem is w riting w ithout i ntent Let me admit something. I’ve written hooks that I thought were clever. But they didn’t land,  not because they weren’t good, but because they weren’t intentional . I didn’t know who I was talking to. I didn’t know what I wanted them to feel, or what action I wanted them to take. That’s the difference between a post that performs and ...

  Why Content That Crushes the Algorithm Doesn’t Always Convert— and What to Do Instead Going viral is exciting. But going broke with reach? Not so much. I’ve worked with creators who were pulling millions of views… and exactly zero qualified leads. Their content was winning on the feed — but losing in the funnel . Because here’s the thing no one tells you when you start creating: Attention is not the endgame. Action is.   Most Content Strategies Are Playing the Wrong Game We all start the same way: " Post valuable stuff consistently. Be helpful. Be seen. Hope someone converts." It feels right. It looks like progress. But unless your content is mapped to how your buyer thinks, feels, and acts at different stages... You’re just feeding the algorithm— not your business. And that’s where most creators ( my past self included) hit a wall. Feed the Funnel, Not Just the Feed A smart content strategy doesn’t just entertain. It educates , nudges , and moves buyers ...

There never will be a shortage of brand's failing their true potential. What's the reason? Strategy and content with absolutely no intent. Most brands out there sound like they’re on a first date… with zero chemistry . They ramble. Overshare. Try way too hard. And still somehow… say nothing. We’ve all seen it ( and yep, maybe done it too): brands posting content just to fill a schedule. Trying to be funny and smart and inspiring and educational. They’re trying to talk to everyone . Which is exactly why they end up connecting with no one . Your b rand h as a v oice.  But i s i t the r ight o ne? Every brand already has a voice. The real question is,  is it the voice your audience wants to hear? Because voice and tone aren’t just “ brand book fluff.” They’re your first impression. Your vibe. Your personality. And yes,  your conversion engine . In other words: if your tone doesn’t match your audience’s intent... You’re not building connection. You’re just b...